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As I mentioned yesterday, there has been growing concern that Hilton HHonors quietly and significantly devalued HHonors points under the guise of proclaiming that we can now redeem HHonors points for “Premium” rooms. The problem was that some properties were now claiming that they only had Premium rooms. For several properties, the number of points required to redeem for these now “premium” rooms had gone up 3 or 4 times overnight.
There were reports of honeymoons being ruined due to no longer having enough points, frequent Hilton stayers saying they were done for good, and a general yet warranted uproar from HHonors members who caught on to what was happening. Many HHonors members reached out to Hilton via Twitter, email, phone, and even snail mail to express their concern (to put it lightly) over this “enhancement” to the HHonors program. If you didn’t already know, “enhancement” is usually a four letter word in the frequent traveler world. While there were many responses from HHonors employees yesterday that indeed some properties now only have premium rooms, today the issue seems to have escalated to Hilton executives, and the responses have changed.
Here is the official response on FlyerTalk from a Hilton Representative: