Last night I attended the 2012 Freddie Awards and then posted about the experience.  It was kind of late by the time it was all over, so I didn’t do a complete listing of all of the winners, but now that morning has dawned I wanted to provide a full list for anyone who is interested.  I also want to say a quick word about how the winners are selected since it isn’t just based on the number of votes a program receives (or else the largest programs/ones who push their members to vote the most would probably always win).  To win, a program must garner at least 2% of the votes in that category, but winners are selected based on the “value vote” which comes from those who vote selecting their top three choices in any given category.  A good example of that is in the Best Hotel Promotion for Earning category for the Americas.  Marriott Rewards MegaBonus had 24.48% of the votes, but SPG won with only 11.47% of the votes as it received a value rating of 7.75 over Marriott’s 7.73.  And personally, while I do like MegaBonus, I agree with the SPG Getaway Free promotion being the superior one last year.

Here is a full listing of the winners (thanks to sobore on this Milepoint thread for posing such a comprehensive list!):

2012 Freddie Award Winners: Airlines

Program of the year
Americas: American Airlines (AAdvantage)
Europe/Africa: Turkish Airlines (Miles&Smiles)
MiddleEast/Asia/Oceania: Jet Airways (JetPrivilege)

Best redemption ability
Americas: TAM (Fidelidade)
Europe/Africa: airBaltic (BalticMiles)
MiddleEast/Asia/Oceania: Etihad Airways (Etihad Guest)

Best promotion (redemption)
Americas: Delta Air Lines (SkyMiles: Travel in Style for Half the Miles – SkyMiles International Upgrade Program)
Europe/Africa: Lufthansa (Miles & More: Upgrade Discount)
MiddleEast/Asia/Oceania: El Al (Matmid Club: Upgrade Assured)

Best promotion (earning)
Americas: American Airlines (AAdvantage: Double elite-qualifying miles)
Europe/Africa: Lufthansa (Miles & More: Miles & More Every Flight Counts Promotion)
MiddleEast/Asia/Oceania: Jet Airways (JetPrivilege: A Trip Well Advised!)

Best customer service

Americas: American Airlines (AAdvantage)
Europe/Africa: Lufthansa (Miles & More)
MiddleEast/Asia/Oceania: Jet Airways (JetPrivilege)

Best Elite Program
Americas: American Airlines (AAdvantage)
Europe/Africa: airBaltic (BalticMiles)
MiddleEast/Asia/Oceania: Etihad Airways (Etihad Guest)

2012 Freddie Award Winners: Hotels

Program of the year
Americas: Marriott Hotels (Marriott Rewards)
Europe/Africa: Starwood Hotels (Starwood Preferred Guest)
MiddleEast/Asia/Oceania: Taj Hotels (Inner Circle)

Best redemption promotion
Americas: Marriott Hotels (Marriott Rewards: Point Savers)
Europe/Africa: Starwood Hotels (Starwood Preferred Guest: SPG Moments)
MiddleEast/Asia/Oceania: (Starwood Preferred Guest: SPG Moments)

Best earning promotion

Americas: Starwood Hotels (Starwood Preferred Guest: SPG Getaway Free)
Europe/Africa: (Starwood Preferred Guest: SPG Getaway Free)
MiddleEast/Asia/Oceania: Accor Hotels (A|Club: Bring Back Smiles to Thailand)

Best redemption ability
Americas: Marriott Hotels (Marriott Rewards)
Europe/Africa: Starwood Hotels (Starwood Preferred Guest)
MiddleEast/Asia/Oceania: Taj Hotels (Inner Circle)

Best customer service
Americas: Marriott Hotels (Marriott Rewards)
Europe/Africa: Starwood Hotels (Starwood Preferred Guest)
MiddleEast/Asia/Oceania: Taj Hotels (Inner Circle)

Best Elite Program
Americas: Marriott Hotels (Marriott Rewards)
Europe/Africa: Starwood Hotels (Starwood Preferred Guest)
MiddleEast/Asia/Oceania: Hyatt Hotels (Hyatt Gold Passport)

2012 Freddie Award Winner: Credit Cards
Best Loyalty Credit Cards
Americas: Delta Air Lines (SkyMiles Credit Card from American Express)
Europe/Africa: Turkish Airlines (Shop&Miles Credit Card from Garanti)
MiddleEast/Asia/Oceania: Etihad Airways (Etihad Guest Above Credit Card from ADCB)

So there you have it!  I agree with the wins from AAdvantage, as it does seem to be a very generous and solid frequent flyer program (heck, it’s been around the block the the longest, so I guess they have a few things figured out).  As I posted about last night, I don’t agree with all the Marriott wins as I think that Hyatt Gold Passport has a much more generous rewards program that requires fewer stays to elite status, offers confirmed suite upgrades, etc.  I would have liked to see Priority Club PointBreaks or Club Carlson’s Redeem Points/Earn points promotions win for Best Redemption Program, but clearly the winners aren’t based solely on my votes.  ;)  Of course, I am also completely shocked by the win from the Delta SkyMiles Amex for Best Loyalty Credit Card.  I think there are much stronger cards out there, including the Chase Sapphire Preferred, who ranked last in the “Value Vote” behind 15 other cards.  Clearly there are lots and lots of folks out there that don’t know the value of that card.  The Amex SPG came in second on the “Value Vote”, and I do agree with that assessment, I just don’t agree with the card that won.  If you don’t like who won (or even if you do), take the time to vote next year.  The programs really turn out for this and pay attention to what programs and promotions take home Freddies.  What winners do you agree with and which ones were surprises to you?

Posted by Mommy Points | 3 Comments

3 Responses to “2012 Freddie Award Winners”

  1. […] which awards as some of the other folks here on Boarding Area (read their reports here, here and here) but I was at the event and I did see a few interesting trends, at least with respect to how social […]

  2. Mark says:

    I agree with American AAdvantage but Marriott may be a little over-rated. I am not a Hyatt Gold Passport member any longer but you can earn more free nights promotions without using points.

  3. […] can read about it at Rapid Travel Chai and at Mommy Points. Deals We Like covered the results. So did the Points Guy. And Live and Let’s […]

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