I know more than a couple people who are most familiar with the Virgin Atlantic frequent flyer program because their miles transfer to the HHonors program at a 1:2 ratio. This means 10,000 miles from Virgin Atlantic would be 20,000 Hilton HHonors points. This hasn’t mattered as much since last year’s Hilton devaluation, but it can still be a good play when you are trying to rack up HHonors points in a hurry. Even if you never flew Virgin Atlantic, you can transfer points to Virgin Atlantic via the American Express Membership Rewards program or Chase Ultimate Rewards program and then on to Hilton.
However, the party is ending on February 5th for the 1:2 transfer rate. The Virgin Atlantic website states that:
Please note from 6 February 2014 the exchange miles to points rate is changing. Flying Club members will be able to exchange miles at the following rate: 2 Flying Club miles for 3 Hilton HHonors points.
You can currently exchange miles at a rate of (up until 5 February 2014): 1 Flying Club mile for 2 HHonors point.
Minimum Level: 10,000 miles and then in increments of 5,000. Just call the Flying Club Helpline (1-800-365-9500) with your HHonors account number.
Thumbs up to them for at least giving notice of the change (and thanks to Mommy Points reader Lynn for letting me know). If you want to leverage the current 1:2 ratio, then make your transfers on or before February 5th. Be aware that transfer (especially from Membership Rewards) are not instant, so don’t wait until the last minute to transfer in points that you want to send on to Hilton HHonors.