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One of the remaining hotel loyalty programs to announce 2014 category changes was Hilton HHonors. They were of course the unofficial infamous “winner” of the hotel devaluations award for 2013, so it was hoped that 2014 would be much more stable for HHonors members, and indeed that seems to be the case.
Effective 15 April 2014, 25 of our hotels and resorts (0.6% of our properties) will be increasing hotel category, and 14 of our hotels and resorts (0.3% of our properties) will be decreasing hotel category. We’ve made these modifications based on periodic review of our hotel reward categories as new hotels join the program and market dynamics change. The Hilton HHonors Standard Room Rewards Point Pricing Tool will reflect these changes as of April 15.
In addition, we will be shifting away from the cycle of annual reward category announcements. We want to give members full visibility into any hotel category adjustments – including the introduction of new redemption hotels – so we will be sharing an updated list of adjusted hotels on HHonors.com on a periodic basis. We will make the updated list available via the Standard Room Rewards Update, which can be found on the HHonors.com Using Points page under Standard Room Hotel Categories.
To be clear – we have no plans to make major reward category changes, add new hotel reward categories or make any new major changes to the HHonors program this year.
I’m not 100% sure that moving further away from annual category announcements is a good thing at all, but I do like the part where they say that they have no plans for major reward category changes this year. Of course, one could say they did more than enough damage last year…
Hotels Decreasing in Category:
Hampton Inn Griffin (3 to 2)
Hilton Garden Inn Richmond Airport (4 to 2)
Homewood Suites by Hilton Richmond – Airport (3 to 2)
Hampton Inn Richmond – Airport (3 to 2)
Hampton Inn Silver Spring (5 to 3)
Homewood Suites by Hilton Silver Spring (5 to 4)
Washington Hilton (7 to 6)
Hilton Diagonal Mar Barcelona (7 to 5)
Hilton Barcelona hotel (7 to 5)
Alexandra Barcelona, a DoubleTree by Hilton Hotel (7 to 6)
DoubleTree by Hilton Queretaro Mexico (2 to 1)
Hampton Inn by Hilton Queretaro Tecnologico (2 to 1)
Hilton ParkSA Istanbul (5 to 4)
Embassy Suites Bogota – Rosales (6 to 5)
Hotels Increasing in Category:
Hampton Inn Sedona (5 to 6)
Home2 Suites by Hilton Salt Lake City/Layton, UT (2 to 3)
DoubleTree by Hilton Hotel Atlanta Airport (2 to 3)
Hampton Inn Albuquerque-University/Midtown (2 to 3)
Hampton Inn Greenville (2 to 3)
Doubletree Hotel Chicago/Schaumburg (2 to 4)
Homewood Suites by Hilton Chicago – Schaumburg (4 to 5)
Hilton Garden Inn Schaumburg (4 to 5)
The Arctic Club Seattle – a DoubleTree by Hilton Hotel (6 to 7)
Hilton Seattle (6 to 7)
Homewood Suites by Hilton Atlanta-Alpharetta (2 to 3)
Hilton Garden Inn West Palm Beach Airport (5 to 6)
Doubletree by Hilton Hotel West Palm Beach Airport (4 to 6)
Hilton Palm Beach Airport (4 to 6)
Embassy Suites West Palm Beach Airport (4 to 6)
Doubletree by Hilton Hotel Boston – Downtown (6 to 7)
Hilton Chicago/Magnificent Mile Suites (6 to 7)
Homewood Suites by Hilton University City (4 to 6)
Hilton Garden Inn San Francisco Airport North (5 to 6)
Hampton Inn San Francisco-Airport (6 to 7)
Hampton Inn Miami-Airport West (4 to 5)
Doubletree by Hilton San Juan (5 to 6)
Conrad Algarve Palacio Da Quinta (7 to 9)
Hilton Sorrento Palace (6 to 7)
DoubleTree by Hilton Hotel Goa – Arpora – Baga (1 to 3)
If any of the hotels you want to book are on the list of places that are increasing in price, then be sure to get a booking in by April 15th. All in all, this is thankfully a non event for most HHonors members. Phew.