Just two days ago Daily Getaways sold Wyndham Reward points, and I highlighted I would not be buying in large part because I do not trust Wyndham Rewards to act in a way that benefits me as the consumer. There are actually some pretty good values to be had in their program, but not good enough for me to take the risk. Now, just two days later, here they go with hotel category changes that kick in tomorrow and aren’t going to be announced in advance.
As was shared on Flyertalk, Wyndham reportedly sent out an email yesterday evening (that I did not get even though I belong to Wyndham Rewards and have points in my account) that said:
Wyndham Rewards Free Night stay tier levels for some Wyndham Hotel Group properties will be adjusted to reflect current market conditions on or around May 22, 2014.6 This means the point levels for individual hotels may decrease or increase. If you have any questions please call member services at 1- 866-996-7937.
They have a track record of making changes to some property award prices on the fly, changing the airline transfer rate without notice, etc. In fairness, they also have at times given advance notice of changes such as when the award chart changed last year. They have also promised better communication about upcoming changes to members, though this doesn’t really seem to qualify…
I called Wyndham Rewards this morning at the number given above with a simple question…what properties will be going up in points price tomorrow? I was told by a customer service rep “this change impacts all properties, so there is no advance list”. He then went on to read the statement from the email listed above. I don’t know that I really believe that this impacts all properties, but I certainly got nowhere getting a list of the hotels that would be changing tomorrow. So, my best advice is make any reward bookings you can today as who knows exactly what will happen tomorrow. There may be minor adjustments or lots of hotels could get pricier. There is no way to know for sure.
And in an effort of pure insanity that will inevitably impact nothing, here is a letter straight from the heart to Wyndham Rewards.
Please share a list of hotels that are changing categories in advance. That is what the major hotel loyalty programs like Starwood, Hyatt, and more do on an annual basis. Even if the notice you give is short, at least give folks a head’s up on the specifics. People save up points to take family vacations, and unannounced changes can ruin their plans. I would also ask that the email that goes out with this sort of information please go out to all members, and the subject line of the email is clear as most people get 100′s of emails per day. I would use something like “Wyndham Rewards Hotel Categories Changing May 22nd” or “Upcoming Adjustments to Wyndham Rewards” or the ever-popular “Enhancements Coming to Wyndham Rewards”. Additionally, the info about upcoming changes should be on your website in an easy to find spot. Every program devalues and changes hotel categories, we get it. Just don’t make it a dark and spooky process. Make it clear and transparent so folks trust your program instead of staying away for fear of being burned again. I want to love you, I really do, but I need your help.
Summer Hull – a member who still has 25k points and needs to use them ASAP