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I’m obsessed with American Express Small Business Saturday as it comes during the holiday shopping season, encourages people to shop locally, and Amex likes to hand out free statement credits to their cardholders on this day. Amex started this promo in 2010 and has tweaked it some each year going from a $25 statement credit for an in-store purchase at a small business in the early years, to a $10 statement credit per registered card at a small business in 2013. That was still appreciated, but it was a big drop in the benefit from the $25 threshold.
The great news is that his year they are improving the statement credits to a max of $30 per registered card!
Per the terms and conditions, there will be a limit of three $10 statement credits per eligible American Express card for in-store transactions at eligible small businesses. As usual you will have to register your card(s) and corporate and prepaid cards will not be eligible, however American Express Serve and Bluebird are eligible this year!
Registration will be limited and open on November 16th at 12AM Mountain Standard Time. You will be able to register not only via the official ShopSmall.com website, but also by tweeting or via the “offers for you” section in your Amex account. Small Business Saturday will be the Saturday after Thanksgiving on November 29th.
The way to maximize this promo is to make sure you register and use all of your eligible American Express cards. This will include authorized user cards with their own unique card numbers, and now even Bluebird or Serve cards! I don’t personally recommend that you go crazy adding authorized users just for the purposes of this promo, but if you already have authorized users or need them added for some other purposes (such as to transfer Membership Reward points into their hotel and airline accounts), then I would do it in time for Small Business Saturday. Remember that authorized users cost additional on some Amex cards, but not with cards like the Amex EveryDay or EveryDay Preferred.
You will have to have some strategy in order to maximize this promo since it just lasts one day and you may have multiple Amex cards all eligible for three $10 statement credits each. Charging $30 in one eligible store (there will be a map that lists eligible small businesses) will not trigger three $10 statement credits, it would just trigger one. You would need three separate $10 transactions which could be annoying for retailers, especially on that busy shopping day. However, if you go during an off-peak time (like between lunch and dinner for restaurants) then they may be a bit happier about helping you with multiple transactions….just be nice and leave a tip.
My strategy will likely be to go to a few small businesses that I needed to visit anyway, and then maximize the rest at a local restaurant by purchasing $10 gift cards to use as stocking stuffers…or to stuff myself with throughout the year. I will keep you in the loop as more details come out for this promo, but for now just be sure to mark Small Business Saturday on your calendar for 11/29 – it will be worth it this year!
I probably have ten eligible Amex cards (including authorized users), so that could be $300 in statement credits if we were to max out the promotion as it is written. Even if you only have a couple of Amex cards $30 in statement credits per card is a big deal for families, especially that (expensive) time of the year!
Thanks to the Frequent Miler for sharing the news!