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The most wonderful time of the year to save money is back! Today you can officially register all of your American Express cards for Small Business Saturday! If you don’t already have the date circled on your calendar, it is the Saturday after Thanksgiving, November 29th.
I’m obsessed with American Express Small Business Saturday as it comes during the holiday shopping season, encourages people to shop locally, and Amex awards free statement credits to their cardholders on this day. Amex started this promo in 2010 and has tweaked it some each year going from a $25 statement credit for an in-store purchase at a small business in the early years, to a $10 statement credit per registered card at a small business in 2013. That was still appreciated, but it was a big drop in the benefit from the $25 threshold.
This year each registered card is eligible for three $10 statement credits, for a total of $30 per registered card!
Corporate and prepaid cards will not be eligible, however American Express Serve and Bluebird are eligible this year! Remember that Amex cards issued by other banks are also eligible. One common example in the miles and points world is the Citi AAdvantage American Express card.
You are able to register not only via the official website, but also by tweeting #AmexShopSmall, or via the “offers for you” section in your Amex account. However, the best way to register for most of us will be manually via the ShopSmall.com website so you can be sure to get all of your cards included.
The way to maximize this promo is to make sure you register and use all of your eligible American Express cards. This will include authorized user cards with their own unique card numbers, and now even Bluebird or Serve cards!
How to Maximize Small Business Saturday:
You will have to have some strategy in order to maximize this promo since it just lasts one day and you may have multiple Amex cards all eligible for three $10 statement credits each. Charging $30 in one eligible store (here is the map that lists eligible small businesses) will not trigger three $10 statement credits, it would just trigger one. You would need three separate $10 transactions, which could be annoying for retailers, especially on that busy shopping day. However, if you go during an off-peak time (like between lunch and dinner for restaurants) then they may be a bit happier about helping you with multiple transactions….just be nice and leave a tip.
My strategy will likely be to go to a few small businesses that I needed to visit anyway, and then maximize the rest at a local restaurant by purchasing $10 gift cards to use as stocking stuffers…or to stuff myself with throughout the year.
I probably have ten eligible Amex cards (including authorized users), so that could be $300 in statement credits if we were to max out the promotion as it is written. Even if you only have a couple of Amex cards, $30 in statement credits per card is a big deal for families, especially that (expensive) time of the year!
How are you planning on taking advantage of Small Business Saturday?!