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Last week we saw SPG announce that all members of their loyalty program that book a stay via a SPG channel (online, app, etc) will be eligible for complimentary internet during their hotel stay. That was great news, and put them in the ranks with Marriott, IHG, Club Carlson, and Fairmont that offer somewhat similar policies currently, or will beginning in early 2015.
That left Hyatt and Hilton likely needing to do something in order to not be left behind in the hotel amenity war. In true Hyatt fashion, they just announced today that they are not only going to match what other chains are offering in terms of complimentary internet, they are going to beat it.
They will be offering “free internet without a catch”. From what Hyatt told me, “no matter how you made your reservation or which of the more than 500 Hyatt hotels around the world you find yourself in, Wi-Fi in guest rooms and social spaces will be free on as many devices as you’d like. Membership in Hyatt Gold Passport won’t be required either, however, Platinum and Diamond Hyatt Gold Passport members will get a complimentary upgrade to premium Wi-Fi service where it is available.”
I love that Hyatt is not only responding to what other competitors are offering, but they are jumping a step or two ahead of it by not having restrictions such as how you booked your stay, how many devices are eligible, or whether you are a Gold Passport member (though obviously you should be one to rack up points!).
They are still working on the technical pieces of this change, but expect it to go live in February 2015. It looks like 2015 will be the year of “free hotel internet”, and that is a travel trend I’m very happy with!