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SPG has announced their 10th hotel brand today and a new bonus points promotion to go with it. The new brand is called the Tribute Portfolio, and it will be made up of “four star, upper upscale independent hotels and resorts”. The hotels in this brand will have their own independent identity, but of course they will all offer the normal SPG elite benefits and points.
First Starwood Tribute Hotel to be Royal Palm South Beach Miami
The first Tribute Portfolio hotel to come online is the Royal Palm South Beach Miami that rings in as a Category 6 SPG hotel. The next Tribute properties will be located in Savannah, GA; Nashville, TN; Charleston, SC and Asheville, NC, with 10 total Tribute hotels reported to come within the first year. In fact, the press release states they hope to have 100 Tribute properties by 2020 with some international properties coming within the first year. They want Tribute properties to be located in “high demand destinations and markets where SPG members travel but today Starwood has little or no footprint”.
I think this concept could be a great way for SPG to expand relatively quickly in some top tourist spots that have been missing from their portfolio. I love staying at properties that have a little personality, so this could be a great way to have that independent hotel feel while still earning or using SPG points and perks.
New 10,000 Point Bonus Promotion to Celebrate 10th Brand
To celebrate the new 10th brand they are offering a new promotion to earn up to 10,000 bonus SPG points at a rate of 2,000 bonus points per stay at a Tribute Portfolio hotel between now and July 15th. Now, currently the Royal Palm South Beach Miami is the only Tribute property, but others may join before the promo ends. You do need to register for the bonus points promotion here.
Where do you hope to see SPG Tribute hotels open?