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Back in April, IHG announced several changes to their loyalty program, one of which was a brand new elite tier that was set to begin in July. At the time they announced some benefits that would come with this tier, but they kept quite on what the tier would be called. Now we we know…
Starting this week, IHG Rewards Club will launch the new Spire Elite membership level. More on the origin of the name in a minute, but for now here are the important details of how to earn this tier and what it will get you if you earn it.
How to Earn Spire Elite Status with IHG:
Spire Elite membership can be reached by earning 75,000 qualifying reward points or staying at an IHG hotel for 75 qualifying nights in a calendar year.
The Perks of Spire Elite Status:
All the benefits of Platinum status +100% extra bonus points on qualifying stays and choose between receiving 25,000 points, or upgrading a friend or family member to Platinum elite status.
Other Elite Status Levels Becoming Easier to Attain:
At the same time that a new top elite level is being introduced, the qualification requirements for Gold and Platinum status are getting a bit easier. You can stay for 10 qualifying nights to be eligible for Gold membership. You need to earn 40,000 qualifying points or stay 40 qualifying nights to reach Platinum membership.
Of course the easiest route to Platinum status is simply by having the IHG® Rewards Club Select Credit Card.
Where did the Spire Elite Name Come From:
No doubt that Spire is a deviation from the Diamond, Platinum, Black, or Cubic Zirconia type naming conventions we are used to with many elite programs.
According to IHG:
‘Spire’ is derived from the old English word ‘spir’ – a shoot or a stalk of grass standing out amongst the others. It is awe inspiring, exceptional and a symbol of prestige. It conveys a sense of dedication and an aspirational attitude: going above and beyond; the sky is the limit. The name connotes a strong sense of prestige, elevated stature, and worthiness of admiration, along with a sense of dedication and an aspirational attitude, which is in line with how IHG Rewards Club sees its most loyal members who would qualify for this tier.
The press release I received said that the The IHG Rewards Club web site will offer more details on Spire Elite early next week, but now we know the basics and the name of the new elite threshold.
What do you think of “Spire”?
Editorial Note: The opinions expressed here are mine and not provided, reviewed, by any bank, card issuer, or other company unless otherwise stated.