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Back when we were potty training our oldest daughter years ago, she used to get stickers, M&Ms, or applause for using the potty. Now, at five years old, there is no fanfare for using the potty other than occasional inquiries from us regarding flushing or toilet paper use. In other words, what was once littered with praise and treats is now commonplace, expected, and not really celebrated.
I hate to compare hotel promotions to learning using the potty, but…
That is kind of what IHG did in a way with their new fall Accelerate promotion in that those that are new to IHG are rewarded with a much more enticing offer than those who are already registered with the rewards program. In other words – they get more treats and M&Ms to get them hooked to the program!
Via the fall IHG Accelerate promo that runs from September 1 – December 31, 2015, those that are new to IHG can earn one free award night at any IHG property worldwide with just two eligible stays. They can then earn a second award night to use at any IHG property with two additional eligible stays. For them, four nights (done as four separate stays) at low cost Holiday Inn Express type properties that can go for as low $65/night or so can equal two nights to use in expensive cities like New York City, London, Paris, etc. That is “mattress run” worthy in some cases.
However, the offers that existing members get generally aren’t as enticing. My specific offer will award me the minimum threshold of 50,000 total bonus points if I complete all of my assigned tasks which will require a minimum of 8 eligible nights. It’s not hard to see that the offer of four eligible nights resulting in two award nights to use at any property for new members is more lucrative than eight nights for 50,000 points for most people. Of course, since these are targeted offers some existing IHG members have offers that have the potential to pay out more than 50,000 bonus points.
What I do like about my offer is that even just one eligible stay will get me 5,000 bonus points, and a two night weekend stay could net me an additional 4,000 bonus points. I probably won’t have 8 eligible nights this fall with IHG (or any hotel chain for that matter), but it is nice to be rewarded with bonus points for a short one or two night stay that could pop up.
What does your IHG Accelerate offer look like? Or, are you (or your partner) a new IHG member who will take advantage of the two worldwide award nights offer?