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For the past several years we have spent part of the Saturday after Thanksgiving driving around taking advantage of Amex statement credits that were available as part of their “Small Business Saturday” celebration that started in 2010. Last year each registered Amex was eligible for three $10 statement credits at small businesses, so that translated in up to $30 “free” dollars per Amex card. I loved Small Business Saturday not just for the statement credits, but because they were used to support local businesses.
Well, Amex is again having Small Business Saturday on November 28th, but apparently they forgot chips with the salsa because the FAQs here indicate that there won’t be statement credits available this year along with the Small Business Saturday event.
As in years past, American Express will continue to drive awareness of Small Business Saturday and encourage consumers to shop small through local and national advertising.
This year we are not offering a statement credit offer for Card Members on Small Business Saturday, but are instead increasing the support and resources we provide to help small business owners market the day within their communities and truly make it their own.
Not that it isn’t overly clear already, but as part of my own denial I tried to verify this with Amex Chat earlier today, but they didn’t really know the details of Small Business Saturday beyond that it will again be held this year.
Maybe I’m missing a bigger piece of the larger picture, but without the statement credits the whole thing really just seems like just some signs and social media hoopla. Maybe after five years of promoting “Small Business Saturday”, the momentum is enough to keep the day a success in their minds without any cardmember incentives, but I certainly am not nearly as excited about “Small Business Saturday” without the statement credits. I’ll still shop local as frequently as possible throughout the holiday season as we always do, but the Saturday after Thanksgiving is now officially free in my mind unless Amex has something up their sleeves that hasn’t yet been revealed.
Thanks to Frequent Miler for first sharing this bad news this morning.
Editorial Note: The opinions expressed here are mine and not provided, reviewed, by any bank, card issuer, or other company unless otherwise stated.