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When Alaska Airlines acquired Virgin America we all knew it was just a matter of time before the Virgin America credit card underwent significant changes, but I’ll admit that I am a little surprised at exactly how the Virgin America credit card portfolio will be handled.
Beginning 1/1/18, Alaska’s Mileage Plan program will become the sole loyalty program for the airline(s) and the Virgin America Elevate program will no longer exist. As a result, the decision was made that all Virgin America co-branded credit cards that are issued by Comenity Bank will be closed effective 1/4/18. They won’t be converting Virgin America cards to an Alaska Airlines card or any other product, but instead, they will just be closing the accounts. That part is a little surprising given how hard banks usually work to acquire customers.
The built-in Virgin America card perks such as those outlined below will be valid through 12/31/17, and then a few days later on 1/04/18, the accounts will be completely closed. You can choose to close your account earlier if you wish by calling Comenity Capital Bank at 1-855-871-9842, though there is no obvious benefit in doing so unless you are just ready to be done with the card.
The good news in all of this is that having the Virgin America card won’t impact anyone getting the Alaska Airlines credit card issued by Bank of America since the Virgin America card won’t convert to that card. Whenever the time is right for you, you can, and should, consider applying for the Alaska Airlines Card to get its sign-up bonus and built-in travel perks, especially if you travel on Alaska Airlines with some regularity.
Editorial Note: The opinions expressed here are mine and not provided, reviewed, by any bank, card issuer, or other company unless otherwise stated.