United MileagePlus Shopping Sweepstakes: Win 25,000 – 50,000 Miles

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I’m not too big on posting about contests, but since I love United miles so much, and I do know that a reader has won one of these in the past, I wanted to make sure you knew that United MileagePlus Shopping is running a contest that awards one grand prize of 50,000 miles and four other prizes of 25,000 miles each.  The sweepstakes runs until 5/4, and you can gain new entries every day by either: making a purchase via the MileagePlus shopping mall (max two entries per day), sign-up for weekly newsletter (one-time entry), or log-in and view the sweepstakes special offer page daily (for one entry per day).

I made a purchase through that portal today that I needed to make anyway and viewed the special offers page, so I at least have my hat in the ring.  If you have a little extra time to view the special offers page, or need to make a purchase using that portal anyway, you can enter to win, too!

Sweepstakes Rules: NO PURCHASE NECESSARY. Open to legal residents of the 50 United States (including D.C.) 18 years and older who are also MileagePlus® members at the time of entry. Approximate Retail Value: $8,750. Ends 5/4/12. Entrants release all parties from all claims/liability arising from this Sweepstakes or acceptance/use of any Prize. Odds of winning depend on number of entries. To enter and for Official Rules, click here. Void where prohibited.


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  1. Even if you “won” this contest, the ARV of the 25K is $875. Paying the taxes on that would mean I’d just be buying the miles for around 1cpm. Hard to get excited about that.

  2. Great point, Tim. It appears that United is valuing the miles at 3.5 cents each, which is what they charge to buy miles. If you’re in the 25% tax bracket, that will cost you $218.75 in income taxes, which as you said is close to one cent per mile.

    • Yeah, that really stinks. I’d still take the winnings and deal with that down the road, but that is crummy for sure! Def excess valuation in my eyes.

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