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Last winter it felt like Amex’s mission in life was to hand out free money. Between Small Business Saturday and the Gift Chain, I know many of us got hundreds (thousands?) of dollars from Amex over a short period of time. Miles and points are fantastic, but a few hundred bucks around the holidays ain’t too shabby either! If you are familiar with Small Business Saturday, then you probably already have Saturday November 24th marked in red marker on your calendar.
If you aren’t familiar with Small Business Saturday, essentially the way it worked last year is that you registered each Amex you have (including authorized user cards that have different account numbers) in early November, and then you used them to shop at small businesses (i.e., not Home Depots, Sears, or other large chains) on the Saturday after Thanksgiving. There was a list of some eligible small businesses available, but the list was certainly not all-inclusive. As long as you charged at least $25 on your Amex that day you got a $25 statement credit…for each registered card. It was fantastic. I bought lots of $25 gift cards to local restaurants that I then used throughout the year. It was also a great way to support local businesses after so many of us spent big bucks on Black Friday sales at the chain stores the day before.
Cards issued by American Express, like the American Express Premier Rewards Gold Card and Starwood Preferred Guest Amex, certainly worked, but Amex cards issued by other banks, such as the AAdvantage Citi Amex also worked. Both business and personal cards worked. I would be thinking about which Amex cards you have tucked away, so that you are able to get them all registered in case Small Business Saturday works the same way this year as it did last year. While the date of Small Business Saturday has been announced, the details surrounding this year’s promotion have not yet been released. It is always possible it will be completely different this go round than in the past couple of years. Last year the details were announced in early October, with registration opening in early November. If that trend holds, we should know all the details within the next few weeks.
You can register your email address now with the shopsmall.com website so that you will hear the details as soon as they are announced. Here’s to hoping this holiday shopping season was as rewarding as last year!
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