United Award Chart Changes Bad, But Not Horrible for Most

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One of the last ways I wanted to wake up out of our cozy Halloween induced coma was with my phone blowing up with messages of a United award chart devaluation, but that is exactly what happened this morning (and boy are folks up way too early today). I’m going to jump to the chase right up front. This is bad, and in some cases really bad, but if you use your miles to primarily fly in the US, Canada, Mexico, Caribbean, or in economy internationally, or primarily on United operated flights in premium cabins internationally it isn’t horrible. Tune out the noise that United miles are now the next Delta SkyPesos, because it simply isn’t true for most of us. I think the majority of family travelers, even though in the miles and points world, aren’t going to be impacted more than maybe 15% max by this devaluation, some less than that. Note that all of the changes don’t go into effect until February 1, 2014, so you have three months to make reservations at the current rates, so you can book for travel essentially through 2014 with the current award chart (assuming you can find availability for what you want).

Link to current award pricing. Link to award pricing as of February 1, 2014.

Highlights of some award chart changes:

However, if you like your United miles in order to fly in first class on premium international airlines then this is pretty bad. I’ll circle back to some analysis in a minute, but first here are some of the highlights of the changes, or low-lights as the case may be.

  • There are no changes to award redemptions in the lower 48 or Canada at the economy, business, or first class level.
  • Partner awards on other Star Alliance airlines (like Lufthansa, Swiss, Air Canada, ANA, etc.) now price differently (ie higher) than awards on United metal to some regions.
  • Economy flights at 700 miles or less in US/Canada are still 10,000 miles each way.
  • Saver economy awards to/from the US or Canada to Alaska are now 17.5k miles each way, up from 12.5k miles each way.
  • You can no longer have a stopover on a domestic award ticket for an additional 10,000 miles.
  • Economy saver redemptions from the US/Canada to Hawaii increase 2.5k miles each way. Business and first class Hawaii saver redemptions remain the same, though standard redemptions do increase.
  • Intra-Hawaii flights on partners increase 1,000 miles from 5k to 6k.
  • Saver awards from US/Canada to the Caribbean, Mexico, Central America, and Northern South America all remain the same for all cabins.
  • Saver awards from US/Canada to Southern South America remain the same in economy at the saver level, but increase 5k each way for business, and 2.5k each way in first.
  • Saver economy awards to Europe remain the same (30k each way), but increases 7.5k miles each way in business (to 57.5k each way), and increases 12.5k miles each way in first (to 80k each way) on United operated flights.
  • Partner awards to Europe also remain the same in economy at 30k miles each way, but increase 20k each way in business (to 70k) and increase a whopping 42.5k each way in first (to 110k)!
  • Saver economy awards from the US to Australia/New Zealand remain unchanged at 40k each way, increase 2.5k miles each way in business (to 70k), and remain unchanged in first class (80k) on flights operated by United.
  • Partner awards from the US to Australia/New Zealand remain unchanged in economy at 40k each way, increase 12.5k each way in business (to 80k), and increase a tremendous 50k each way in first to 130k.
  • Economy saver awards from the US to Japan increase 2.5k each way (to 35k), increase 5k in business each way (to 65k), and increase 12.5 each way in first (to 80k) on United operated flights.
  • Partner awards from the US to Japan in economy increase 2.5k each way (to 35k), increase 15k each way in business (to 80k), and increase a very high 42,500 each way in first.
  • The partner award pricing also applies to Business/First Awards for itineraries that include travel on both United and at least one partner when at least one flight segment on a partner is in Business or First.

I’m not going to list the changes in every single region here, but I think these highlights get the point across. The awards that I think many American families use the most aren’t changing very much, if at all, but the premium Trans-Atlantic or Trans-Pacific awards are going up. If you are on a partner airline for your premium cabin (especially first class) on flights cross the oceans get ready to spend lots more miles starting February 1.

Not Terrible for All Travelers:

I have spent 67.5k United miles to fly from Zurich – Frankfurt – San Francisco in Lufthansa First Class, and it was amazing. I’m very glad I had the chance to make that redemption when I did, and if I can squeeze one more similar redemption in at the current levels then that would be great. However, the most amazing part of it for me was simply the ability to sleep on the long flight.


Lufthansa First Class Seat/Bed

Honestly, that can be done on a United operated flight almost as good as on a premium carrier like Lufthansa. I would know because most of my premium cabin international flights have been on United operated flights, mostly because the availability when booking in advance is often pretty good on United. I know there are better products out there, but being in the “best seat in the sky” while flying to another country isn’t the reason I travel. I travel to go somewhere, and these award chart changes will impact you a lot less if you are okay on United operated flights. They will impact you barely at all if you are okay in economy seats whether it is on United or a partner. I don’t personally want to travel in super long flights in coach because I can’t sleep well there, but it would still get me from Point A to Point B if I had to do it that way. Personally, I’ll still use my miles for premium international awards, but will tend even more toward United operated flights than I did in the past.


United BusinessFirst


United BusinessFirst

Get Smarter About Alternatives:

Another thing I strongly urge you to do is get smarter about earning and redeeming miles and points. If you have previously ignored some non-US programs (like LifeMiles) it might be time to give them another look. You don’t need to be a pro in all mileage programs, but become more knowledgeable about the specific awards and destinations you are interested in. I’m sure other programs, especially those in the US, will follow United’s lead here, but at least for now there will be some much better deals to be had in airlines like American or US Airways. Heck, say you want to take your family to Alaska using Ultimate Reward points. Instead of transferring the points to United where it will soon run you 35,000 miles per person round trip in coach to Alaska from the US, consider transferring them to Korean Air for just 20,000 miles round trip to Alaska in coach (on partner Alaska Airlines), and you can get a free stopover. If you want to take your family to Australia in business class on Star Alliance partners, then forget United at 160k round trip, and look to US Airways where you can do the same for just 110k round trip (at least for now). If you want to go to Hawaii in coach with your family, then ignore United’s 45k round trip requirement, and do it for as low as 25k British Airways Avios RT from the West Coast (on partners American and Alaska).

Don’t Cut Your Nose Off to Spite Your Face:

I understand totally that this change stinks, and when you couple it with other recent changes United has made (max segments on some awards, United Club downgrades, revenue requirement for elite status, etc.), it may be the last straw for a few to leave the program. However, they still don’t impose fuel surcharges, still don’t have a distance based chart, and still didn’t move to a fixed mile value/revenue based award chart, so I think we have seen some extreme over-reactions this morning. How often do you really need to fly in first class on a partner airline on Ultimate Reward points you earned with a Vanilla Reload card or a sign-up bonus? Once every now and then might be nice, but if I can still get to Europe in a lie-flat bed for just 15% more miles (in United BusinessFirst) then I hardly think this is life altering. Heck, I can rough it in coach for no additional miles. I know some routes increased more than that, but very few of us need first class (and honestly what were the chances of getting it for a family of four anyway).

I’ve seen photos of people throwing their United stuff in the trash, and if that is what you need to do, then go for it. I won’t be trashing anything (and send your free drink coupons and unwanted United miles to me), but I will be seeing if I can make a fancy redemption before the change, and I will be trying to get even smarter about all the options that are out there. I won’t be dumping all my United miles/Ultimate Reward points in a panic, and I won’t be ignoring a program that can still have some value after Feb 1…just a bit less than it did before.

Don’t treat miles as an investment:

I feel like a broken record, but miles and points are not an investment. They are to be earned, and used, as needed. If you sit on them then just be aware that when you try to redeem them several years down the road, they will be worth less in all programs. It is a consistent fact of the miles and points world. Don’t go out of your way to earn more than you need in the foreseeable future, and don’t feel bad when you use what you have to create some awesome trips. Heck, even with United miles you can still redeem at current rates virtually through the end of 2014, so make the most of it!

For what it is worth, these are my thoughts and approach toward today’s devaluation. What are yours?


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  1. Absolutely disgusting! Join theTwitter campaign.
    Include United and chase in every tweet with the hashtag
    #unitedunfriendly. Spread it everywhere and overwhelm their Twitter

    jeff.smisek@united.com needs to hear from everyone

    twitter/united facebook united airlines

    Two tier award charts? What’s the purpose of being in an alliance, then??

  2. This analysis seems naive. The issue is not just the (staggering) increase in partner redemption requirements – it is the fact that premium cabin redemptions on United (that you mention as a perfectly fine source of travel) are going to be that much harder to find, given the steep barriers to redeeming on alliance partners.

    And, for destinations not served by United metal, you are stuck with the high redemption levels in any case.

  3. As someone who’s in the game for family-of-four redemptions, we’ve always redeemed in economy and will likely continue to do so. Good analysis for the market segment you serve.

  4. Funny that nobody mentioned that the coach awards did not increase much. People are complaining that business and first class awards went way up. Didn’t you understand the message hat UA and Star Alliance partners are sending here? They DO NOT want credit card collectors flying in their premium cabin. They are tired of seeing pictures of their napkins, soaps, socks, etc… on blogs. People that pay for those seats probably complained so they sent the message. Got it?

  5. Nice try to downplay the BS United pulled. This is the first time I have seen a major ALLIANCE carrier have a separate award chart for travel on other alliance carriers and at the same time, jacking up the redemption levels to unrealistic amounts. The prospect of laying down and letting the train run over you is unfathomable. United and Chase need to know how we feel.

  6. Jim, I absolutely agree it is important to share your thoughts with United, though I sadly doubt it will do much to change their decision on this.
    jettyboy, I don’t think your last point is correct, at least based on what they put on their chart that said “partner award pricing also applies to Business/First Awards for itineraries that include travel on both United and at least one partner when at least one flight segment on a partner is in Business or First.” I take that to mean you can fly on a partner to connect to the city you want to get to, but just make sure that segment is in coach to avoid higher pricing. For example, IAH-FRA (united bizfirst), FRA-CDG in Lufthansa economy. I could be wrong, but that is how it reads to me.
    Larry, thanks and I agree whole-heartedly. Would prefer the changes didn’t happen, but don’t think it is life-altering for most family travelers.
    Paul, I certainly tried my best to point out that most coach awards didn’t increase much, if at all. I think the message they are sending is that it costs them more for you to fly on partners – especially in F, so they are going to require a huge miles of miles if you want to do so.
    mileswhore, you should absolutely let them know how you feel. I feel that for my travel patterns (and those of man other families), this won’t be a huge change in practice. Does it mean my husband and I might not fly F together? Probably, but we will still get to all the destinations we want, and probably usually in a seat we can sleep in. Hardly a train running over us, but everyone’s experience may be different.

    • Paul, I don’t think it is horrible for most travelers. It is horrible if you collected miles for the main/sole purpose of flying F on *A partner airlines, but most families don’t do that.

  7. So much outrage being expressed on the twittersphere. As if a hashtag will cause UA to reverse its decision. And people fleeing for AA will probably get an unpleasant yet unsurprising devaluation in the next year as well.

    Does the devaluation suck? Yes. Especially for people that fly int’l J or F to *A cities not served by United. The next time I fly to Tel Aviv, I will probably still opt to fly on TK from JFK, since putting in a long layover will give me the chance to get into Istanbul and still enjoy the lovely lounge in IST, which are worth the premium over the direct EWR-TLV flight.

  8. If you don’t think that the changes are that bad, are you going to continue your mileage runs to maintain your 1K status?

    If not, that would be a tad hypocritical and I would come to the same conclusion as Paul.

  9. I’m intrigued on the separate Award Chart for United vs. Partners. Miles and More limits (and in most cases prohibits) first class redemptions on their airlines. United changing baggage policy for Star Alliance Gold (now 1 bag) and Silver (now zero bags), and Air Canada space not being equally available among partners? (See MileValue’s post on Oct 22). Sounds like there’s a lot of issues at Star Alliance.

  10. Mommypoints, I really appreciated your level-headed approach to this news. Did we want this to happen? No. Did we expect some devaluation to happen? Yes. Is it the end of my world? No.

    You make a very good point that airline and hotel miles are not to be treated as an investment to retire on, they are to be used when you can, because they are always going to devalue.

    I especially like your point about Vanilla reload cards.

    I would expect that mile-hoarders wouldn’t be readers of this blog, and so I thought the tone of this article was very appropriate for your target audience.

  11. dginchelsea, I agree I don’t think this is a change they will reverse as a result of social media outrage. I’m sure they expected that.
    Chris, they are bad. I said they aren’t horrible for most. I will hit 1k this year, but likely won’t next year. However, that is really separate from this since most of my 1K perks (including SWUs) would still have the same value. The value of the 100% bonus miles earned may change some, but most of my travel won’t be impacted by these changes.
    Christer, that impact remains to be seen, but it certainly could.

  12. Larry, indeed. I think airlines don’t want to pay each other or spend much money on other’s elites.
    Gizmosdad, thanks. I totally agree. None of us wanted this, and it is bad, but not the end of the world for most.

  13. I actually think it will be horrible even more for family. Now there are going to be more competition for economy seats, not less. It will be a lot tougher for family to get seats together on the same flight. Yes, the miles for economy seat didn’t increase by a lot, but the increases in business and first class seats will push a lot of people toward using miles for economy seats. Either way, it will be bad for all travelers.

  14. Gotta disagree MP. Redeeming miles for domestic travel on UA is horrible value 90% of the time. If you are a business traveler and want to redeem domestically you should be flying Southwest, the value is significantly greater, especially if you buy business select or anytime fares. UA is now a horrible value all round.
    Most realize that the value in UA miles is/was international business class and that has taken a huge downgrade. They just showed the usual lack of thought for their frequent fliers. What I would have doneif I was them is add incentives to redeem on their own metal first (say by counting UA metal award travel towards million miles status), and devalued both charts the same but less.
    They just broke 1 of the 2 most important rules in loyalty programs, and will hopefully pay the price.

  15. This depends on where you live, but for some of it is not just “bad” ; It truly is HORRIBLE.

    If you live in BOS, then your nonstops to Europe are mostly LH and LX! (Not UA. Not AA that left BOS except a seasonal flight to CDG. Not BAA due to YA.)

    That means forking over 140k for a business class ticket, which is more than the price of many first class tickets. Or it means connecting stateside to UA and then likely connecting in the AM in Europe to your final destination.

  16. Summer, I appreciate your island of calm in the frantic sea of bloggers and tweeters declaring the end of the world. A very nice alternative (and pragmatic and sensible) view.

  17. MommyPoints — Good luck finding those UA seats. Since demand for them will skyrocket, you’ll be “stuck” going to the higher tier partner seats.

  18. Wow…SE Asia is going from 65K to 80K! So so so happy I booked Thailand when I did!
    The more people getting into the miles and points games, the harder it is getting to be to earn enough miles for awards. Coincidence? I think not. πŸ™

  19. Nick, it all depends how you play the game. You do get a better CPM for premium international travel, but that doesn’t mean that many don’t get a good value in US/Canada/Mexico/etc.
    Nun, agree it is bad for some and horrible for some. Of course, if you live in BOS then some of the distance based programs to Europe may be better for you already than United. All about weighing all options.
    Tom, I try to keep a cool head. Even if I thought these changes were the end of United, freaking out about it wouldn’t help. Be calm, do the math for your situation, and react accordingly.
    Nun, that could be and availability changes will be a related, though different issue. Of course, if everyone quits United that may not be an issue. πŸ˜‰
    Laura, I’m sure everything contributes. Congrats on getting a great award!

  20. I am sure United knew there would be a huge backlash, but chose to bite the bullet and do this anyway. I’m sure they won’t change their minds, but I hope the backlash is strong enough to give AA and USAir second thoughts about devaluing so much (they will devalue soon, but hopefully now as badly as United).

  21. I agree with those that say you have taken a very level headed approach with your posting. I’m one that only redeems for premium cabins and why I don’t like the downgrade in the United program I am not going to be expending any energy campaigning against it. It’s business folks, and most businesses are there to make money. Any shareholder of United should be applauding this move.
    The panic that there will be less seats to book, the way I see it those who have been doing MS to go in premium cabins will not drop back to economy seats. More points needed will mean less competition for those who do have sufficient points for Biz and First. Everyone who is burning their UAL credit cards etc. where do they think they are going to go to get a better deal?
    The writing has been on the wall for some time, downgraded credit card sign up bonuses, most programs devaluing their points, it’s our new reality. However instead of complaining I am going to take an attitude of gratitude for all the freebies I have had in the past and all I will get in the future. Anything that is free saves me money whether it be in Coach or First.

  22. Wow, I think very few people will agree with your statement that the United Mileageplus is just a bit less valuable than it was before.

    Most of us in this game favor United miles for premium international travel. We have much better and cheaper alternatives for domestic travel.

  23. Thanks for the perspective. It seems pretty clear that this is an atrocious change for a decent segment of the travel hacking community and I’m personally disappointing. My aspirational Hello Kitty flight for the family just flew out the window. But your points are all good ones – for much of the general traveler community, these changes won’t impact them too much and really just an adjustment. There are two points that I’m eager to hear more about from the larger community. First, how does this change compare to other domestic airlines that charge fuel surcharges on partner airlines. It sounds like United is substituting higher mileage rates for these fuel surcharges (but I haven’t done the math yet to see if they are comparable. And, what other foreign plans might be better to start putting our miles into other than United to get star alliance status?

  24. This is a big hit for me. United does not even fly to my international destination. I have to rely on partners like Lufthansa or Jet Airways (not in Star Alliance).

  25. You know on second thought these changes are perhaps not that bad for me personally, I think we often kid ourselves with these “aspirational awards”. I’m not really an international first class award customer, I’ve never flown it, though I have flown international business many times. Ask yourself the question, would I rather take 2 of my family &/or friends on a trip or fly in first class. I know what my answer is. If you are about the destination, and want to stretch your miles these changes are not terrible.

  26. Thanks…I couldn’t agree more.

    As West Coast/Los Angeles residents, we have used United more often than not when flying to Europe–LAX or SFO to LHR being the most common way to get the nonstop First Class…and then flying economy/business via other carriers within Europe to reach our intended destination. We used to often fly Lufthansa, and preferred it over United, but now Lufthansa’s 2 week window for non-Lufthansa flyers has already eliminated them as an option.

    For flying to Asia/Australia, we have used United every time but three times–flying the Thai LAX-BKK flight (now discontinued in Business); we will be flying Asiana First LAX-ICN-RGN in January 2014 and returning on Cathay Pacific First HKG-LAX.

    While enjoying Lufthansa and I’m sure Asiana and Cathay, the fact is that United’s First Class product is pretty good for food, and excellent for seats and for entertainment. Service is a bit paltry, but again, like the author, we want to sleep and be rested when we arrive…or entertained when we’re not asleep. United covers these very well in our experience. And United GlobalFirst is WAY better than the BusinessFirst offered by so many 2 class trans-Atlantic or trans-Pacific flights–e.g. Delta, most trans-Atlantics, etc.

    So we’re not sure what the big fuss here is all about. United miles were a much better deal than those for American, and everyone knows Delta miles suck for availability of mileage flights! Now United’s are still better than American’s but not as much better. Still, United miles (and Ultimate Rewards points) are the best currencies in the airline market.

  27. I like the perspective MP. It’s just a very tough pill to swallow for those of us who do love redeeming for premium cabins on partner airlines, and are involved in this hobby for that reason. I got to take my wife on a honeymoon to the Maldives that I wouldn’t have dreamed imaginable just a few years ago, and this makes that sort of thing a lot less achievable with United miles. Something that seemed out of reach but really was in reach just might have been put back out.

  28. MP: If you would continue to be invested in MileagePlus, might want to retag your punchline as “giving my family the Americas(for free), one point at a time”. πŸ˜‰
    Hits us folks who fly routes not served directly by United…

  29. It has been entertaining reading all the reactions in the blogosphere today. Unless the outrage gains traction in the national media and someone is successful at making UA a prime example of the negative things that can happen after mergers, they will easily get away with it. Fact is, the bloggers and FFers who deeply care about the structure of the loyalty programs are a small minority. Your average corporate road warrior is probably only concerned with earning enough miles/points to take his family on a domestic vacation to Orlando, etc. For that guy, the award chart hasn’t really changed and he probably was never interested in biz/1st anyways because even under the old system, it takes a lot of miles to fly a whole family in the higher classes. I just don’t see the general frequent flier butt-in-seat population having much sympathy that it will be a little harder for the gamers to get those $10K+ first class seats for free.

    • Paul, I certainly take a lot of economy trips…though usually not overseas, and even with these changes I don’t plan to start. Most were in BusinessFirst, and hopefully most will continue to be there.

  30. “Heck, even with United miles you can still redeem at current rates virtually through the end of 2014, so make the most of it!”

    3 reasons what that’s not so if you were hoping for FC TATL. One, most of us, due to the near impossibility of obtaining FC awards short term, have been forced to book our trips nearly a year out. Being already ticketed for next summer, the idea of booking a second TATL trip in 2014 to save some miles is not realistic.

    Since you do need to book nearly a year ahead for a FC award, there is virtually no FC TATL award space available to book before Feb 1st. And while some may open up for Dec and Jan 2014, winter is not when most of us want to be in Northern Europe.

    Now that this has been announced, anyone with a stack of miles who is not already booked for next summer will be looking desperately for available flights, quickly snapping up anything that is still open.

    Post Feb 1st, nearly everyone with UA miles, many of whom would otherwise have booked with partner airlines, will now be forced to compete for strictly UA awards, which were very difficult to find before, and will now become nearly impossible to find.

    For anyone who thinks that those of us with miles from cc sign ups, etc, are cheating our way into premium cabins, may I remind you that the airlines sell those miles to the cc companies. Without that income from points sales, the airlines would have to jack up ticket prices to make up the difference. So yes, thru our cc signups, and spend as well, we are in fact paying for our tickets, and filling seats that often would otherwise go empty.

    As for the argument that no one NEEDS premium seats, that’s true. And no one needs indoor plumbing, or central heating, or frozen vegetables in the winter, etc. Our ancestors survived without all of these things. But many of us, especially as we get older, find the prospect of an 11 hour overnight flight crammed in the middle seat of economy to be so uncomfortable that we would rather stay home than endure it. πŸ™

    • Robert, oh I need air conditioning. Trust me. I hear ya on the flat-bed seats and hope that concerns about dramatically less United availability b/c we are all competing for the same seats doesn’t pan out, but time will tell. At least there are always other options.

  31. What you and most of the other people trying to put some positive spin on the news don’t get is that when everyone that was using miles for LH F stops doing that and starts using the miles on UA economy, there will be no economy seats for those people who only use them. Furthermore, this devaluation is a signal that they don’t care about FFlyers that much, so what’s to prevent them from devaluing the economy chart next year?

    • Julian, but will those flying LH F really start flying United economy? I think there is nothing to prevent them from changing the economy costs in the future, but that is a problem for another day.

  32. Well, if they can’t use the miles on LH, they need to do something with them, right? UA Y would be still a better use than buying a coffee machine, as today’s email from them was advertising πŸ™‚

  33. @Julian I can tell you with great certainty that neither I nor my wife will be redeeming any sort of miles for economy overnight flights from the West Coast to Europe or Asia. I did a fair amount of that when I was much younger, hated every minute of the flight, and took several days to recover afterwards. We will go Y domestically, and to Cancun or Alaska, etc. But no Y overnight trans-oceanic flights ever again. I love Paris, London, and Berlin, but not enough to fly there in Y.

  34. @Robert Hanson: +1. We’re a bit older than the typical hostel crowd, and would pass rather than fly Y trans-oceanic. I certainly understand the other side: more trips, only X hours, etc. But there comes a point in life when priorities just plain shift.

    Bless their hearts for “Y”ing around the world. I’m just not there any more.

  35. I think a huge part of this whole mess that has not been clearly addressed is when you redeem miles to go somewhere UA simply doesn’t fly. Even if you can get there on 99% UA flights, that last 100 mile segment, even if booked in coach, can nearly double the price of the award (SE Asia example: 160k vs 260k in F). How does that make any sense?

    Yes, I realize you can start playing games like splitting tickets, but that drastically increases complexity and risk.

    • ParanoiaTX, UAInsider clarified that is not the case as long as the non-UA segment is booked in a cabin lower than your UA segment. So, in biz if you booked first, or in coach if you booked in business. Obviously in coach if you booked coach.

  36. Yes, MP, but aren’t you playing with the checked-baggage allowance gods now?

    We did this (mixed cabins) with BA, and found out that we were screwed by the lounge access and checked-baggage allowances. I just don’t want anyone blindsided.

  37. @Robert Hanson I did not say long haul Y. I said Y, or even C on UA will mean that all these nice for family seats that MP argues are not in danger suddenly will be as people like you try to redeem them rather than LH F or C.

  38. As always, a very level-headed approach. I was a little bummed because I use UR points to redeem international business or first tickets. But then I remind myself that I got all those UR points with little to no effort and am receiving tens of thousands of dollars in value… even with the devaluation.

    I can see how truly loyal customers who fly UA would be put off, especially towards the status changes and some of the recent downgrades in amenities and services. But this change won’t do more than annoy those customers. It’s the folks who churn cards in excess and try to beat the system who seem to be the most vocal about the devaluation. Pretty sure UA did the math and isn’t particularly keen on retaining those types of customers…

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