New Hyatt Brand Coming – Hyatt Centric

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One of my favorite hotel chains in which to earn and use points is Hyatt.  They have very solid properties that we enjoy, there are various ways to earn Hyatt Gold Passport points pretty easily (such as via Chase Ultimate Rewards), and their award chart is both pretty stable and reasonable.  The biggest complaint I usually hear and experience with Hyatt is that there simply aren’t enough Hyatt Hotels.  The properties they do have we usually really enjoy, but their footprint is certainly smaller than some other hotel programs.

Well, it seems they are expanding their brand and footprint again with the upcoming introduction of the “Hyatt Centric” brand of hotels.  You can watch a video about the new brand here, and based on the video it seems that this concept will be a mix of Hyatt Place meets Andaz, with a splash of something more like Kimpton-ish thrown in.

Update: My hopes seem to have gotten the better of me, and it appears that at least at first, this is more of a re-branding than an addition of new hotels as the hotels will be “comprised of open and previously announced hotels”.  No wonder a few of the spots looked familiar in the video…

Hyatt Centric

According to the video, the hotels will be in locations that are good for both business and exploring the urban city.  They will be lounge centric (does that mean free food and drinks?!) with eclectic accommodations and hand crafted food and cocktails.  They will be dog-friendly and will combine technology with a quality human element.  They will be “less is more”, with an emphasis on exceeding expectations on the “must haves”.  There’s a lot of buzz words in there, but I think I understand what they mean.

Nothing in the video or on the website jumps out at me as “family friendly” or “kids welcome here” (in fact, dogs are more overtly welcomed than kids based on what has been released so far), but we have had very successful family stays at hotels that weren’t overtly family focused before, so that isn’t too huge of a barrier at this juncture.

The first locations announced for the Hyatt Centric brand are:

  • Long Beach
  • San Francisco
  • Santa Barbara
  • Key West
  • Miami
  • Atlanta
  • Chicago
  • New York
  • Houston
  • Park City
  • Washington, D.C.
  • Paris

Hyatt Centric BrandTheir graphic above certainly appears to reference even more destinations than the first 12 named, so hopefully this brand will be a success, and will open up many more Hyatts for us to utilize for earning and using points around the world.

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  1. Are you sure these are new properties? According to Lucky from One Mile At A Time the Hyatt Centric are existing Hyatt hotels that are simply being rebranded as Hyatt Centric properties. If that is true there won’t be any new properties added to the Hyatt portfolio.

      • This is my biggest issue in trying to achieve Diamond level with Hyatt. Most of my business travel are to smaller cities in the US or to Europe and Latin America. It is very hard o find Hyatt properties in these places. As for the Hyatt Centric, it will be interesting to see if the rebranded hotels will need more points for an award stay once they become Centric. I hope not but I am pretty that will be the case. 🙁

        • That is a very real challenge for sure given the limited footprint. I would hope they don’t jump up the award ladder just because of a rebranding.

  2. It looks to me like this is actually going to be bad news for family travelers. These “lifestyle” brands aimed at millennials usually feature very small rooms which are not good for families, and with them switching over existing hotels, this will likely further reduce the Hyatt footprint for families.

    • Fornorthtrader, I have a hard time seeing them making rooms smaller at these hotels, though having stayed at a few, the rooms are already kind of small in some cases. To be clear, I don’t see if as good news since this isn’t resulting in a net add of properties, but I don’t know yet if it is really bad news. I mean, I like good food and drinks, too. 😉 I also sometimes bring my dog (or did before she got too old do travel).

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