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Yesterday I got emails from Mommy Points readers and noticed a Flyertalk thread that I thought was interesting enough to mention. The topic at hand was a survey some received related to the Hyatt Visa credit card. Seems like they were gauging feedback about some possible benefit tweaks for the card, including the idea of awarding Hyatt Diamond status after $50,000 in annual spending is put on the card.
Hyatt Diamond status is absolutely great since it gives free full breakfast or club access for everyone in the room, four annual confirmed suite upgrades, a points bonus or food/beverage amenity at each check-in, and more. Normally it requires 25 eligible stays each year or 50 eligible nights, but as of right now there is no way to earn it simply via a credit card.
In fact, even the Hyatt Diamond Challenge is now basically by invitation only, so Hyatt has really narrowed down ways to access Hyatt Diamond primarily to those who actually qualify the old fashioned way. For those looking for an easy path into status that is bad news, but for those who want to be sure that Hyatt Diamond status doesn’t get watered down to the point that it isn’t as rewarding as it is now, it may be a good thing.
If Hyatt Diamond status was available by “simply” charging $50,000 on the co-branded credit card each year, it would again be attainable for folks outside of those who have at least 25 eligible Hyatt stays each year. Of course, most normal people probably don’t have $50,000 in spending on their credit card each year, but those with big expenses, or those who take advantage of “manufactured spending” opportunities, could hit that annual $50k target and open up a new pathway to some pretty great hotel status perks.
Personally I’d like to see that benefit available on the Hyatt Visa as I highly doubt there would be some massive influx of Hyatt Diamonds since the pool of people who put 50k in spending on one card in a year can’t be that huge. Plus, if those people only have a handful of Hyatt stays each year (and not enough to qualify the old fashioned way), then the Diamond benefits they are utilizing would be minimal.
Some other tweaks reportedly being tested on the survey were changing the minimum spending requirement from $1,000 to $2,000 to trigger the sign-up bonus, and potentially changing the sign-up bonus from two free award nights to 30,000 points. Changing the minimum spending requirement probably wouldn’t be a huge deal (most other cards already have higher spending requirements), but I would hate to see the sign-up bonus change from two award nights to just 30,000 points.
That would be a big downgrade in bonus in my book since using the two award nights at Category 7 properties is the equivalent of 60,000 Hyatt Gold Passport points. Of course 30,000 points could be sold as “up to 6 award nights in Category 1 properties”, but the reality is many of us have other ways to earn the 5,000 points it takes to get a night in a Category 1 property, but the award nights are prizes to be used at the Category 6 and 7 properties. Well, at least that is how I would use them…
Keep in mind that these sort of surveys are done all the time, and many of the ones I have seen before have not really materialized in any significant changes, so I wouldn’t get too excited one way or another. However, a couple of the proposed changes would be pretty big if they ever came to pass, so I thought it was at least worth sharing a look at some ideas being kicked around for the Hyatt Visa.