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As you probably know, Alaska Airlines has acquired Virgin America and they are in the middle of aligning their programs. You can read a bit more about the timeline for all of that here, but a major date in the process is actually today, January 9th.
This is scheduled to be the first day where you can able to transfer your Virgin America points to Alaska Airlines miles at a rate of 1 Virgin America Elevate point = 1.3 Alaska Airlines miles. However, it turns out that January 8th was actually a pretty cool date for some Alaska Airlines members too, as there are lots of reports of 10,000 bonus miles showing up in accounts yesterday with the activity type listed as:
“SPECIAL SERVICES ELEVATE MEMBER OTO 10K BONUS”
I got the bonus miles myself and I have no elite status with either program, haven’t linked my Elevate and Alaska accounts, and haven’t earned any non-credit card related miles with either program in as long as I can remember. I do currently have the Alaska Airlines credit card, but otherwise I am completely meaningless to either program, and yet I still got the miles.
Amol at Travel Codex may have found something related to the bonus miles here, but I really don’t know why I got them. It is always possible they will disappear from my account as quickly and mysteriously as the appeared, but I sort of doubt it given that they are in the middle of a merger and probably don’t want to do much to upset members of either program at this juncture.
Based on a look at this Flyertalk thread it is clear that not everyone got the 10,000 bonus miles, but enough did that it is worth a peek at your Alaska account to see if January 8th was also your lucky day.
Stay tuned for more information about how to transfer miles between programs and more when it goes live later today. So, did you get 10,000 mysterious bonus Alaska Airlines miles?
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