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This morning I read an article over at View From the Wing that made my head visibly shake and some invisible steam shoot out of my ears. After working to make some positive changes in 2018 after a less-than-perfect World of Hyatt launch in 2017, now Hyatt is heading back in the wrong direction. I’ve had a few Hyatt customer service and draconian policy fails in a row, and no longer consider Hyatt’s service to be as shining of a star as it once was…though I do still very much enjoy their resorts.
Now Hyatt has come up with what I think might be their worst idea yet. A few Hyatt Place properties such as Hyatt Place Dallas North by the Galleria and Hyatt Place Detroit-Utica are testing a new policy where a full, free, hot breakfast is no longer included unless you have Globalist status or are on a certain type of rate that comes with breakfast. According to View From the Wing, the tests seem to include a $10 option for full breakfast, or as a buy-up to the hot items with the continental items included for all.
The Hyatt Place breakfast experiences I have had over the years range from very good to not very good. But, all rang in at just the right price of free for all.
Below is what the breakfast information looks like online for most Hyatt Place properties. The word free is mentioned several times.
Here is what it now looks like for a few Hyatt Place properties including in this ‘test’. Free is gone and $$$ now applies.
Interestingly, the breakfast price seems to be $10 per room per day, not $10 per person per breakfast. That eases the pain some for families over a per person charge, but fees generally only increase with time, so I would not hold my breath that the rate would remain $10 for the whole room if this new charge is widely adopted.
Here’s why this idea of eliminating free breakfast is so bad, 65% of family travelers say that free breakfast is one of the most important factors in deciding where to stay on their vacations. Free breakfast is ranked as more important than free parking, being able to use points, wanting to stay at a particular brand, and more. Free breakfast matters a lot to families both from a budgetary and also logistical standpoint when getting everyone ready in the morning. Hyatt knows this, everyone knows this, and yet here we are.
Lacking brand consistency, the only way to know whether or not the Hyatt Place you are interested in is now ‘testing’ a breakfast charge is to head to their individual website and look at the dining category for more details. I checked about a dozen of the more popular Hyatt Place properties such as those in the NYC area, Waikiki, Orlando, Seattle, Keystone, Park City, Austin, and in the Florida Keys and all that of the properties that I individually checked still proclaim free breakfast, so this is not (yet) a widespread test.
However, if you are staying at a Hyatt Place property that is now charging for breakfast, I would highly recommend letting them know your feedback. Or, simply avoid those properties all together in lieu of either a different Hyatt, or even another brand that still provides free breakfast such as Holiday Inn Express, Hampton Inn, Embassy Suites, etc.
Death by a thousand cuts is a real thing, so let’s hope that Hyatt realizes this cut to the budget hotel experience is a very bad idea indeed.
Editorial Note: The opinions expressed here are mine and not provided, reviewed, by any bank, card issuer, or other company unless otherwise stated.